‘Beti Bachao Beti Padhao’ campaign was launched in Udhampur district of J-K to eliminate the menace of female foeticide in Jammu and Kashmir. The event was attended by all the officers of District Administration, frontline workers of ICDS Department and prominent citizens of the district Udhampur region.To spread awareness amongst the masses in this regard, the Udhampur administration also launched a cyclothon. The event was flagged off by the Major General Madhuri Kanitkar. During the event, an awareness van was also flagged off to spread out the message and around 40 youths were declared as “Yuva Vahini” who will act as key messengers for spreading the message at the grass-root level.
As per a student , “Beti Bachao Beti Padhao Andolan has brought revolution in the state. I am very happy today that girls are moving forward. Many of them this year have also been selected in government jobs.”
Government of India has introduced the Beti Bachao, Beti Padhao scheme for survival, protection and education of the girl child. It aims to address the issue of declining Child Sex Ratio (CSR) through a mass campaign across the country targeted at changing societal mindsets and creating awareness about the criticality of the issue.